Experience

lululemon

SENIOR BRAND MARKETING MANAGER,

NORTH AMERICA [PARTNERSHIPS]

Vancouver | Aug’24 - Present

  • Brand and creative strategy lead on sports, lifestyle & entertainment clients' brand identity, partnership strategy, content and key messaging frameworks and GTM strategies.

trevor//peter

[A Wasserman Company]

SENIOR STRATEGIST

Vancouver/Toronto | Mar ‘23 - Aug ‘24

Freelance

CREATIVE & CONTENT STRATEGIST

Toronto/Vancouver | Oct ‘18-Present

  • Maple Leaf Sports & Entertainment (MLSE) - Toronto Raptors, Trevor//Peter, B*tchcoin News, HideSeek, MIURA Coffee, Boundlove Creative, TheraPsil Psyilocybin, The Forum

Believeco

MANAGER, MARKETING & CONTENT STRATEGY

Vancouver | July ‘21-Feb ‘23

• Formerly Venture Play & District Ventures Plus

• Lead the development of client content strategies and marketing communication plans for all food, lifestyle, health and wellness startups for the digital, editorial and content pillar of serial-entrepreneur Arlene Dickinson’s business growth ecosystem. 

• Act as creative resource, thought leader and strategic liaison to build omni-channel growth plans for client and partner brands. 

Corus Entertainment

INTEGRATED MARKETING STRATEGIST - KIN Community

Toronto | Jan ‘21-July ‘21

• Oversee the RFP response on 360-degree marketing campaigns by leading strategy, creative ideation, sales packaging and proposal submissions including custom video and social media leveraging leading content creators and extended across Canada’s leading broadcast and digital networks (Complex, HGTV, Food Network, Slice, Global).

• Implement go-to-market content strategies for revenue teams across the National organization and proactively pitch a network of 100+ creators for integrated content opportunities with brand partners, generating $6MM+.

• Manage creator relationships with internal and external stakeholders and determine recruitment strategy for creator network expansion.

• Conduct an ongoing analysis of the digital marketing industry, competitors and trends to identify growth opportunities for Kin Community lifestyle creators.

VICE Media Group

ACCOUNT LEAD, INTEGRATED MARKETING - VICE & Refinery29

Toronto | Apr ‘20-Jan ‘21

• Department lead (Acting Group Director) on all brand-centric custom content programs from pre-sale through post-sale for the Canadian market, working across all commercial functions including creative, strategy, branded editorial, production and media.  

• Architect for client’s strategy by gathering audience & consumer insights, developing compelling narratives, building holistic content and amplification approaches through creative packaging to solve for client objectives.  

• Day-to-day manager of all program deliverables including media, talent, digital content and paid social to execute, synthesize and report on  integrated campaign performance through to post-mortem. 

MANAGER, CLIENT SERVICES - Refinery29

Toronto | Aug ‘19-Apr ‘20

• Pairing R29 insights with consumer data points to solve for client objectives that span across creative/design, experiential, and media.  

• Managing day-to-day client-facing initiatives from media planning and content proposals, to campaign performance, content creation, wrap  reports and future partnership growth.  

• Leading the marketing promotion and outreach for 29Rooms Toronto to drive ticket sales, brand awareness, and strategic partnerships.  

• Developing audience growth strategies based on areas identified in competitive analysis, focusing on experiential and contesting.  

• Opening up multi-tiered new accounts from $20K - $2MM+, contributing to commercial revenue generation across North America. 

• Developed company-wide Marketing & PR strategy by leveraging proprietary data & insights, communicating brand pillars and value  proposition to strengthen brand equity, leading marketing and design teams as acting Marketing Manager.  

• Project manager and strategy lead for company’s first-ever conference partnership with 10,000+ attendees.  

• Lead copywriter for digital and print branded collateral for clients, partners and events.  

• Built tracking systems for growth and lead generation, while supporting SEO/SEM strategies for content development.

Platterz

MARKETING SPECIALIST

Toronto | July ‘18-Feb ‘19

• Ran functioning of multi-channel promotional partnerships, public relations, and audience growth tactics through digital and experiential.  

• Represented brand in integrated marketing and B2B initiatives to generate revenue for in-house sales team: drafting pitches and proposals,  managing budgets, drafting and programming sponsored content and reader contests across print, digital and social channels. 

THE KIT, Toronto Star

MARKETING COORDINATOR

Toronto | Jan ‘17-Apr ‘18

• Drafted and distributed press materials, relaunched website, planned media events, managed budgets and served as key point of contact for high profile lifestyle clients.

OverCat Communications

PUBLIC RELATIONS COORDINATOR

Toronto | June ‘16-Jan ‘17